OMR Podcast - Lili Radu, Vee Collective

Lili Radu founded her first bag label right after finishing her studies—and even managed to impress the global giant Apple. Now, with Vee Collective, she has even bigger ambitions. Her "Everyday Bag" is aimed at becoming the new Longchamp Pliage, the best-selling bag in the world. To achieve this, Lili Radu is focusing on collaborations with Gwyneth Paltrow, tapping into the growing U.S. market.