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Anyone frequenting gyms or consuming protein shakes is likely familiar with ESN, and those engaged with diet products on social media probably know More Nutrition. Both brands, along with several others, belong to The Quality Group (TQG), founded in 2020 in Elmshorn. Mid-year, the group was acquired by the financial investor CVC; the company aims to achieve over €300 million in revenue in 2022. In the OMR Podcast, More Nutrition founder Christian Wolf and TQG CEO Stefan Smalla discuss the strategy and growth of this hidden champion for the first time.