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Ralph Denk started his first cycling team to promote his bike shop, never imagining it would one day become one of the world's most successful cycling franchises. Today, as the team manager of Bora - hansgrohe, he's competing for major titles and dreaming of a Tour de France victory. To achieve this, he has even partnered with the world's most famous sports sponsor. In the OMR Podcast, Ralph Denk reveals how he convinced Red Bull to join the team.