1/1 Ads
With humorous slogans on billboards all over Germany, Scalable Capital has recently attracted a lot of attention. In the OMR Podcast, founder Erik Podzuweit discusses the company's transformation from a robo-advisor to a neobroker and the strategy behind the ad campaign. He also reveals why Scalable Capital would have a hard time becoming a jersey sponsor for a football club, why he now personally engages in lobbying in political Berlin, and which product the company has nearly ready to go in case of potential legal changes.